Product Marketing- Lead (Content and growth hacking)

Gnani AI is looking for a PMM Lead – Content & Growth Hacking to build our organic growth engine and establish Gnani AI as a leading authority in Voice AI, Conversational AI, and Agentic AI.

You will own how audiences discover and engage with Gnani AI across Google Search, AI-led search and answer platforms such as ChatGPT, social media, webinars, and industry content channels. Your mandate is clear: increase qualified visibility, improve search rankings, grow content consumption, and turn Gnani AI’s deep technology into content that earns attention and trust. This is a hands-on role for a strong content marketer and growth hacker who combines excellent writing with sharp experimentation, SEO/AEO expertise, and a bias for measurable outcomes.

Key Responsibilities

• Build and execute Gnani AI’s organic growth strategy across SEO, AEO, website content, social media, webinars, and thought-leadership channels.

• Own SEO and AEO programs to improve Gnani AI’s visibility across Google, AI answer engines, and GPT-led search experiences, including ChatGPT and other emerging discovery platforms.

• Develop and maintain high-authority pillar pages, topic clusters, landing pages, technical blogs, industry guides, and use-case content around strategic themes such as Voice AI, Conversational AI, speech technology, multilingual AI, contact-centre automation, and Agentic AI.

• Conduct keyword, search-intent, competitor, and audience research to identify high-potential opportunities and build a sharp, data-led editorial roadmap.

• Write and edit compelling technical and business content that makes complex AI capabilities clear, credible, and relevant for enterprise buyers, developers, and industry audiences.

• Run structured growth experiments to increase organic traffic, content views, engagement, backlinks, keyword rankings, and share of voice.

• Identify unconventional yet brand-appropriate distribution opportunities—including content partnerships, communities, expert collaborations, topical moments, and repurposing formats—to accelerate reach and visibility.

• Plan and host webinars, virtual events, expert sessions, and product conversations; own the full lifecycle from topic development and speaker coordination to promotion, content assets, and post-event amplification.

• Own Gnani AI’s social-media strategy and execution, especially LinkedIn, building repeatable formats for leadership perspectives, product updates, industry insights, customer stories, short videos, carousels, and event-led content.

• Partner with Product, Engineering, Solutions, and leadership teams to extract differentiated insights and turn them into authoritative external content.

• Establish clear editorial standards, content workflows, and calendars to ensure quality, consistency, and timely execution across all channels.

  
  

Success Metrics

The role will be measured against clear, outcome-oriented goals, including:

• Growth in non-branded organic traffic and qualified website visitors.

• Improvement in rankings for priority Frontier AI, Voice AI, and Agentic AI keywords.

• Increased visibility and citation presence across AI-led and GPT-style search experiences.

• Growth in impressions, engagement, followers, and content views across social-media channels.

• Increased readership and engagement for blogs, pillar pages, reports, and technical content.

• Webinar registrations, attendance rates, audience engagement, and post-event content consumption.

• Growth in backlinks, referring domains, and domain authority for priority content.

• Increased share of voice for Gnani AI across relevant search topics and industry conversations.

• Consistent delivery of a high-quality content pipeline against agreed monthly and quarterly goals.

  
  

Required Skills & Experience

• 4–6 years of experience in content marketing, SEO, growth marketing, digital marketing, or editorial roles within SaaS, AI, B2B technology, or enterprise technology.

• Strong hands-on experience with SEO, keyword research, on-page optimisation, content strategy, topic clusters, and performance reporting.

• Exceptional writing and editing skills, with the ability to make complex technology simple and compelling.

• Practical understanding of AEO, generative search, and how content can surface in AI answer engines and GPT-led discovery experiences.

• Proven ability to create high-quality blogs, pillar pages, landing pages, webinars, social campaigns, and thought-leadership content.

• A growth mindset with experience designing, testing, and scaling content-distribution and audience-growth experiments.

• Strong analytical skills and comfort using data to improve content performance and prioritise investments.

• High ownership, strong attention to detail, and the ability to work effectively in a fast-paced, ambiguous environment.

  
  

Preferred Qualifications

• Experience in AI, Generative AI, Voice AI or enterprise SaaS.

• Familiarity with tools such as Google Search Console, GA4, Ahrefs, Semrush, HubSpot, Webflow, WordPress, Figma, Canva, and LinkedIn analytics.

• Experience running B2B webinars, podcasts, virtual events, or video-led content programs.

• Experience working with technical subject-matter experts and senior leadership teams.