Deep-tech Work India
Matter Motor

Analyst - Data

Marketing · Ahmedabad, India · 3-5 years

Marketing
Posted
Date not provided
Last verified at source
2 days ago
Apply on Matter Motor

What we are looking for:

A high-impact analytical role responsible for real-time optimisation of MATTER’s digital and e-commerce funnels. Data Analytics is the core strength — driving insights, decisions, and execution across personalisation, remarketing, nudges, performance marketing, SEO insights, and e-commerce optimisation.

What you will own and do:

 1. Data & Analytics (Core)

  • Own MATTER’s unified data pipeline (web, app, CRM, telematics, dealer systems).

  • Build GA4, MoEngage, attribution and dashboard foundations.

  • Monitor funnels in real time and trigger instant corrective actions.

 2. Funnel & Journey Analytics → Rapid Execution

  • Analyse AARRR funnel and behavioural journeys across segments and geographies.

  • Identify friction, drop-offs, and conversion levers.

  • Execute improvements immediately via journeys, retargeting, messaging and UX tweaks.

 3. Segmentation & Behaviour Intelligence

  • Build demographic, psychographic, hyperlocal and behavioural micro-segments.

  • Apply segmentation for precise targeting, personalisation and channel efficiency.

 4. Personalisation, Automation & AI Assist

  • Run personalised journeys (WhatsApp, app, email, SMS, bots).

  • Trigger real-time nudges based on behaviour and intent.

  • Use AI to enhance content, creative options and workflow speed.

 5. Remarketing, Performance Marketing & SEO (Applied Skills)

  • Use analytics to guide performance marketing, bidding, targeting and audience refinement.

  • Provide SEO insights on behaviour, search patterns and landing-page performance.

  • Build intelligent retargeting and drop-off nudging systems.

 6. E-Commerce Performance (Core Output Area)

  • Analyse & optimise the digital purchase flow: product → configurator → finance → checkout → payment → delivery readiness

  • Reduce drop-offs and increase progression with real-time interventions.

  • Run fast A/B tests and deploy tactical changes instantly.

  • Improve KPIs: configurator use, finance initiation, checkout completion & payment success.

 7. Creative & Campaign Intelligence

  • Analyse CAC, ROI, CTR, CVR & attribution across channels.

  • Share crisp creative insights and deploy new variants quickly.

8. Forecasting & Demand Insights

  • Build short-cycle forecasts for test rides, bookings and sales.

  • Identify hyperlocal demand shifts and recommend rapid actions.

 9. Experience Index & Advocacy Matrix

  • Use feedback, telematics and sentiment signals to trigger real-time retention & referral actions.

 10. Always-On Optimisation (Primary Mandate)

  • Continuous monitoring → instant insight → immediate execution → measurable uplift.

What you will bring to us:

Core Strength: Data Analytics

  • SQL, Python (analytics), Advance Excel

  • Funnel analysis, cohorts, segmentation, behavioural interpretation

  • Dashboarding: Power BI / Tableau / Zoho (must) / Moengage (must)

  • Strong insight-to-execution capability

  • Experience with GA4, MoEngage, app analytics, CRM data, and offline-to-online data stitching.

 Applied Marketing Skills

  • Understanding of performance marketing, SEO behaviour insights, remarketing flows, nudges

  • Ability to work across marketing, growth, sales and product teams

Education & Experience

  • Bachelor degree in Marketing/Data Analysis or equivalent discipline.

  • 3-5 years of experience in Data Analysis/Growth Data Analysis 

We’re not the best fit for you if:

  • You are satisfied with where you are in life and do not want to push to learn/grow further.

  • You believe that the best products are built by following your instincts instead of listening to users.

  • You are more concerned about short-term payoffs than long-term payoffs.

  • You are fundamentally risk averse.

  • You like working in an extremely structured environment or being explicitly told what to do at every step.

Perks & Benefits:

At Matter Motors, we are committed to creating a supportive, inclusive, and engaging work environment. Here is what you can expect as part of our team:

  • Competitive Compensation

  • Flexible work hours

  • Relocation Assistance

  • Health Insurance and Wellness Program

  • Opportunities for continuous learning

  • Inclusive culture that celebrates diversity of background, thought, and experience

  • Safe and respectful workplace, driven by our core values

  • Open-door leadership and transparent communication culture